The Tortoise Never Actually Wins: Debunking the Diet Industry’s “Slow and Steady” Approach

The mainstream dieting industry continues to push the “Eat less, exercise more” mantra. Meanwhile, American dieters attempt 5 diets per year, and 95% of them ultimately fail, according to one study. The slow and steady approach can be effective, but it is primarily an oversimplified solution to a complex problem. Brian Flatt, owner of R.E.V […]

Love To Burn: Target Triglycerides for Rapid, Fat-Burning Weight Loss

The mainstream dieting industry often spreads misinformation to keep dieters unsuccessful and consequently returning to buy more ultimately ineffective products. In this culture of confusion, the real culprit of weight gain—the development of triglycerides—often escapes unnoticed. Brian Flatt, owner of R.E.V. Fitness and creator of The 2 Week Diet, explains that consumed fat is broken […]

Success Breeds Success: Fed-up Dieters Achieve in 2 Weeks What Normally Takes 2 Months

Fruitless diet programs are often a psychological—not physiological—problem. Many diet programs are potentially effective but fail to produce immediate results, causing disheartened dieters to abandon an otherwise rewarding path. Substitute quick, robust losses, and dieters experience optimism rather than demotivation and enjoy continued progress rather than resignation. Nutrition expert and personal trainer Brian Flatt recognized […]

Harvard Studies on Cellular Inflammation Fuel Innovative Diet Program

Dieters dissatisfied with ineffective, run-of-the-mill diets now have access to a groundbreaking program that guarantees weight loss of 8-16 pounds in 14 days. Brian Flatt, a seasoned nutritionist and owner of R.E.V. Fitness, developed The 2 Week Diet in response to “mainstream diet programs that are time-consuming, inefficient, and just plain ineffective.” After reading well […]

Stop Believing the Lies: There Is NO SUCH THING As “Fat-Burning Foods.” Here’s What You Can Do Instead to Lose 8 to 16 Pounds in Just 14 Days

In America, we’ve achieved something incredible: Virtual freedom from the dangers of predators. Nature’s most vicious animals are no match for humans. But one danger still haunts us. Something stuck with us that we can’t fight off. In fact, it’s killing more Americans than any other cause of death. Obesity-related illness. Here’s a glimpse of […]

What Are the Biggest Reasons Diets Fail?

The average American dieter makes 4-6 dieting attempts per year. Clearly that means the first…and second…and third attempt weren’t successful. It’s a vicious circle of demotivation that leaves many feeling like they cannot succeed without superhuman tenacity. Maybe you are ready to throw in the (oversized) towel on dieting for good. Don’t be. Take a […]

The 3 Most Common Dieting Mistakes of Women

A woman on a diet has many suitors. The weight loss world is full of companies and self-appointed experts competing for her attention, often spreading misinformation and making  impossible promises. It’s so predictable. They just want to get into her….pocketbook. If you’re a woman struggling with weight loss, there’s a good chance you have heard […]